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17-Apr-2017

Arab women creating waves in the tech industry

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I am the daughter of a Palestinian refugee and my mother gave me my survival instinct. She made me tough.

It takes a special kind of entrepreneur to raise $11million for a start-up venture, but that’s exactly what Joy accomplished when she launched Fetchr, an Uber-like GPS-tracked parcel delivery app.

Joy began her career in retail, working in the changing room of a clothing store (“Not fun at all”), before working her way up to head buyer. She went on to open her own New York fashion store before founding e-commerce company Bonfaie, a platform for undiscovered brands. Since launching her “baby” Fetchr in Dubai, she’s been hands on, around the clock.

After successfully selling Bonfaie in an acquisition deal with Moda Operandi, Joy has similar plans to monetise Fetchr. “My ultimate goal is a sweet acquisition or an IPO (stock market launch) whichever comes first.”

This interview was taken at the Global WIL Economic Forum. www.wilforum.com