Our market access workshops are a crafted platform tailored to provide you direct access to decision makers, build thought leadership and position your brand in growth markets.

Naseba’s market access workshops are a bespoke service designed to facilitate your organisational growth objectives.

Leveraging our extensive global network of high-level contacts and the close relationships we’ve built with them over the course of 15 years, we facilitate private introductions to the buyers, distributors and strategic partners based on your mandates.

The format allows you to conduct a workshop highlighting your products and services in front of up to 20 industry professionals, all of whom have been thoroughly pre-screened by our analyst team and chosen to match your requirements.

This unique format allows you to directly engage with your prospects and positions your brand in your target market. Additionally, you have the chance to build thought leadership through tailored workshop presentations.

This is a deal flow platform, tailored entirely to your needs and managed by us. We handle content creation, branding and design, attendee acquisition and event execution on your behalf.

How we facilitate your growth

  • Shorten your sales cycle

    Meet with pre-qualified buyers who have all completed a dedicated questionnaire focused on your company and key offerings.

  • Leverage our pre-qualified network

    With Naseba’s established base of qualified decision makers you will have instant and credible access to buyers and/or partners that understand your business and want to meet you.

  • Expose your brand quickly and efficiently

    Enhance your company’s brand awareness with a focused, in-depth introduction of your services and products to pre-qualified members of your target market.

  • Educate and sell to your target audience

    A tailored workshop presentation to pre-qualified attendees in a dedicated five-star environment provides an effective education and deal flow platform.

  • Gain strategic market intelligence

    Buyers’ questionnaires provide you with highly accurate and critical market intelligence data. With this valuable information, you can prepare customised presentations for each client thus significantly improving the results of your market access workshop.

  • Close deals

    Put your time and energy into presenting and
    closing the prospective clients. We handle all your
    pre-sales work so that you don’t have to worry
    about it.

Your market access lifecycle

Initiate

A dedicated project manager will tailor the workshop to your requirements and act as a coordinator between you and your prospective buyers/partners. Our approach is focused on ensuring that you build strong relationships before you’ve even met the client!

1

Approve

- Each prospective buyer/partner completes a qualification questionnaire, which we design based on your specific requirements. You will receive a copy of each response for your approval.

- This process is repeated until we confirm the agreed number of buyers/partners.

2

Qualify

Every buyer/partner is strictly pre-screened prior to their registration through a detailed questionnaire that includes, but is not limited to:

- Complete contact details

- Detailed specifications of required products and solutions

- Purchasing/partnering authority and purchasing time frames

- Details of ongoing and upcoming projects

- Available budget

3

Present

- Each workshop is tailored to the confirmed attending buyers/partners, so that your content is tuned to their needs.

- We recommend a client testimonial where possible to
enhance and showcase your capacity to deliver.

4

Close

- Conduct private business meetings at your workshop. Many clients use this as a tool to quickly convert deals.

5

Follow up

- We work with you to set next steps for the buyers/partners who attended the workshop and provide a post workshop debrief.

6

Workshop benefits

We see ourselves as your pre-sales team and work with you prior, during and after the workshop:

  • Pre workshop

      • Market support
        We help you select and structure your perfect target audience based on your market entry or expansion needs.
      • Questionnaire
        A customised questionnaire developed to collect the most essential business information.
      • Agenda 
        We work with you to build the perfect interactive agenda to attract the right prospective clients and close deals.
      • Digital campaigns
        We build a content strategy with you, research and produce your white papers, then promote it through a comprehensive digital marketing strategy.
      • Branding
        Your logo appears on all marketing collateral including:
        • Marketing campaigns
        • All invitations sent digitally or in print
        • Digital brochures
      • Communication
        We send your brochures to 200 highly targeted professionals.
  • At workshop

      • Qualified buyers
        Up to 20 pre-qualified sector decision makers, all approved by you.
      • Case study
        Present a case study from a client of yours addressing a key concern of the audience.
      • Networking
        5* Networking lunch.
      • Representatives
        Attendance for 2 representatives.
  • Post workshop

      • De-brief
        A full debrief of your one-to-one meetings, including feedback from each potential buyer.
      • Communication
        Your digital presentation and other materials shared with all attendees
    • MAW Q's and case studies

      • Download Pre-qualification questionnaire sample

        * Required

        Please fill out the form below to view a pre-qualification questionnaire sample and previous case studies.

our clients include

Naseba was great at getting the right customers to generate proper leads  

Head of Strategy and Marketing  | Mobile Business Enterprise, Samsung

Our workshop session was excellent and we connected with a lot of decision makers and direct buyers of our solutions. I am coming back in 10 days to follow up on contacts initiated here.

Regional Manager Ouest and North Africa, ArjoHuntleigh International Ltdaa

The one-to-one meetings were excellent; we created good relationships and discussed potential joint ventures with various stakeholders.

Director, Diaverum

This is the second time Servion is working with Naseba. The attendees were decision makers and we are confident of doing business shortly. This workshop format is better than regular exhibitions and conferences - it is real value for money.

Head of Marketing, Servion Global Solutions

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