Ulla Virkkula joined Emaar Hospitality Group as Corporate Director of Total Revenue with effect from 01 May 2018 reporting to Peter Haag, Acting Chief Commercial Officer.
Ulla is responsible for ensuring robust group-wide revenue strategies covering all aspects of revenue generation including but not limited to Rooms revenues, F&B revenues, Events revenues and all other operational revenue streams. This will include review and monitoring of key market indicators and advising any mitigating actions that need to be undertaken in order to protect the company’s revenues and positioning.
Ulla brings with her 23 years of work experience in the Hospitality industry where she held leadership roles. In her previous role, Ulla was Senior Director, Commercial Services – Asia Pacific for the Radisson Hotel Group overseeing a portfolio of 118 hotels. Prior to that, in addition to holding various senior commercial and revenue roles in various regions of the world since 2010, she has also been in General Manager roles in Spain and UK for Radisson Hotels.
Ulla holds degrees in Sales, Foreign Trade and International Business and Economics. Additionally, she completed her MBA in International Hotel and Tourism Management from Schiller International University in London.