Alia assumed her current position on July 1, 2016, after almost two years as Senior Executive Vice President of Finance for the company’s Energy Management Division in the region.
Alia, whose career at Siemens spans close to two decades, is leading the company’s financial operations in the Middle East, focusing on strengthening key growth areas, driving profitability and promoting diversity and local value creation.
From her base in Siemens Middle East headquarters at Masdar City, Al Rifai oversees key growth markets for Siemens in the region, including the UAE, Egypt, Qatar, Oman and Kuwait. During this exciting time of development in the region, she plays an instrumental role in driving expansion across different sectors, with energy efficiency and digitalisation taking center stage.
In addition to strengthening the company’s portfolio and providing customized, innovative technologies to Siemens’ customers, adding value to society and contributing to local knowledge transfer are some of her key priorities.