Oracle Hospitality (an exhibitor at HITEC Dubai) has released a new report entitled Hotel 2025.
The report identifies consumer attitudes to new technologies and how their implementation will shape consumer behaviour in the years to come.
Insights from the report highlight that consumers are most willing to engage brands with new technology if they feel that they are in control of their experience and that hospitality operators should be wary of implementing automation without personal service. Other insights in the report include:
- 66% of consumers said that a virtual reality tour of the property would improve their experience.
- 70% of operators believe that ordering room or hotel services by voice recognition software will be widespread in the industry by 2025.
- 59% of consumers want to be able to control room lighting and temperature with a voice activated device like Alexa or Google Home
Download the full report here to find out more.