Developments in hotel technology are taking hold quickly in the Middle East, with hotel chains adapting new ways to interact with and cater to guests using cutting-edge technology.
The most recent arrival on the hotel technology scene is a mobile app that allows hotels to receive feedback from guests. The app can be customised with hotels’ own questions and icons, to ensure that only the most relevant information is collected. The app is called Click&Smiles, and is being developed by French company Daxium.
According to Daxium, a massive 96 percent of unhappy customers never make a complaint. Click&Smiles provides a simple, efficient way for hoteliers to gather up-to-the-minute statistics on customer satisfaction levels, and ensure that guests have a platform to make their complaints and suggestions heard. Hoteliers are able to analyse feedback from the app through weekly reports.
The demand for similarly efficient, cutting-edge digital solutions to guest problems is high in the Middle East, where hotel chains are expanding rapidly and technology solution providers are actively sought after. This is particularly true within the GCC, where Saudi Arabia has recently taken the lead as the country with the most hotel rooms under construction in the Middle East and Africa. The Kingdom is currently constructing 35,770 hotel rooms across 81 new hotels.
The United Arab Emirates follows closely in second place, with 26,989 rooms under construction in 93 different hotels as of June 2016.
It is therefore unsurprising that hotel owners and operators in the region are keeping their eyes out for anything that could provide them with an edge over the increasingly fierce competition, or that this often takes the form of new technology.
For example, the recent announcement that Häfele and Interel have developed the world’s first Bluetooth-based door lock and guest room control integration has received widespread attention among Middle Eastern hoteliers. They recognise the benefits of utilising a system with the potential to result in hefty cost savings, as well as significantly improving guest experience.
Middle Eastern hoteliers are looking to source innovative technologies and systems developed by both regional and international technology solution providers like you.
On November 13th 2016, over 120 Middle Eastern hoteliers will gather to source hotel technology solutions at the 20th Hotel Technology Summit in Dubai. They will include Hotel Directors, General Managers and Purchasing Officers, among other key hospitality decision makers.
The summit will provide the ideal platform for you to close deals with these decision makers, connect with industry peers and position yourself at the forefront of hotel technology in the Middle East.
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