Launched in 2013, MBC Group’s CSR arm, MBC Al Amal, is an ongoing interactive initiative that is the collective umbrella for the multitude of campaigns, initiatives, and contributions whether created, launched, supported or adopted by MBC Group. MBC Al Amal’s core focus is on the empowerment and development of Arab youth, for our future and theirs. Our strategy is also about developing and implementing initiatives to show our ongoing commitment to education, capacity building and work readiness, supporting entrepreneurship, and humanitarian causes.